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- We are not them. Sure, this statement is simple enough, however you’d be surprised how many prospects feel that they could just pay a social media marketing agency and wash their hands from any portion of their social media efforts. Unfortunately, it just doesn’t work that way. Why? Let’s take a law firm for example. Say you were managing their Twitter account. Well, as most of you know, social media is all about interacting and engaging with other social media users in an attempt to increase brand awareness. Well, perhaps you end up engaging with other users and creating conversation. Well, because you are not the specific business owner…you are only acting on behalf of them, you may or may not engage with users the way that the business owner would have liked or the way that they would have engaged themselves. Does that make sense?
- Potential legality issues. This ties into the above point. If the business owner’s reputation happens to be compromised, then the marketing agency may all of a sudden be thrown into a very serious lawsuit…which will then compromise the agency’s reputation… and let’s face it, no one wants that to happen.
- You own your business. We don’t. It’s as simple as that. Sure, a marketing agency researches their client thoroughly, however you know your business more than we do. The marketing agency can only go so far with engaging and interacting with potential prospects, however it is up to you, as the business owner to keep tabs on what’s going on with your accounts as well and interact and answer questions when needed. The agency itself cannot do that for you.
- How to Write a Press Release that Gets Attention
- Lots of practice with writing press releases and pitching journalists
- Will already know lots of reporters and have direct access to pitch them
- Not clear how effective they will be
- Takes time to find the right company
- Don’t get to develop as many direct relationships with reporters